We're thrilled to pull back the curtain on our recent branding project for iii Studio, a design firm dedicated to crafting bespoke experiences.

Our goal was to create an identity that was as thoughtful, elegant, and functional as the spaces they design.

The Foundation: A Philosophy of Purpose

Before a single pixel was placed, our process began with understanding the core philosophy of iii Studio. They don't just design spaces; they craft experiences by blending function with visual finesse.

Their brand is built on understanding client stories to create environments that spark connection and productivity. This ethos of balancing powerful visuals with practical functionality became our guiding principle.

The mission was clear: develop a brand identity that felt Tailored, Elegant, Warm, and Complete—a true reflection of their refined, personal vision from concept to completion.

The Visuals: Sophistication in Form and Color

The Logo: A Stroke of Perspective

The cornerstone of the identity is the logo. At first glance, you see three vertical lines forming "iii". But look closer, and you'll see our core concept: the lines are arranged to create the three-dimensional perspective of a cylinder.

This mark is a direct nod to form, space, and dimension—the very elements an interior designer manipulates. It's a simple, clever representation of their craft, paired with a clean, modern wordmark that anchors the brand.

The Color Palette: A Mood of Modern Warmth

To bring the brand's philosophy to life, we curated a color palette that feels both sophisticated and inviting. Each color was chosen to evoke a specific mood, mirroring the materials and tones found in a well-designed space.

• Burgundy: Rich and confident.

• Deep Black: Grounding and classic.

• Mocha & Beige Cream: Warm, soft, and versatile.

• Pure White: Clean, bright, and essential for balance.

The Application: A Cohesive Brand World

A brand truly comes alive when it's applied consistently. For iii Studio, we ensured the identity translated seamlessly across all touchpoints, especially on digital platforms where first impressions are made.

The social media marketing presence utilizes clean layouts, impactful typography, and beautiful imagery to tell stories like "BRINGING THE OUTDOORS IN" and "NATURE IN YOUR HOME".

The minimalist aesthetic allows the photography of their work to shine, reinforcing the brand's core values of elegance and refinement. From their website design to their handles, every element works in harmony to build a strong, recognizable brand.

A Complete System

We are incredibly proud of the final result—a brand identity that is not just a logo, but a complete system that truly embodies the soul of iii Studio. It’s refined, personal, and created with care.

Looking to build a brand that tells your unique story? Contact Brand Hubble and let's start crafting your visual identity today.